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News

Microsoft left embarassed by Apple price changes

laurensueWhile we apologise for banging on about the Apple & Microsoft ad war, there has been another entertaining twist we felt compelled to gloat tell you about.

It appears that Microsoft COO Kevin Turner laughed a little too soon over the effect the “Laptop Hunter” ads were having and may well have exaggerated details of the call he received from Apple’s legal department.

As we reported previously (link), Mr Turner had this story to tell developers at a Microsoft show:

“And you know why I know they’re working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, “Hey, you need to stop running those ads, we lowered our prices.” They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business.”

It now appears that the grammatically challenged Turner has actually had to listen to Apple’s request to change their current advert.

Advertising Age reports that Microsoft has quietly adjusted its latest advert to remove mention of the exact price of an Apple MacBook, since Apple adjusted its laptop pricing. The videos have been tweaked on Microsoft’s site as well as popular services like YouTube.

While the comparison between Macs and PCs  is still made it does, at least make Kevin Turner’s comments a little premature and, frankly, a bit stupid.

Advertising Age also reports the following quote from a Microsoft spokeswoman:
“We slightly adjusted the ads to reflect the updated pricing of the Mac laptop shown in the TV advertisement. This does not change the focus of the campaign, which is to showcase the value and choice of the PC.”

We look forward to the next installment in this highly amusing tit for tat battle.


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