Your branding should be as unique as the sites you design. The crew at Top Level Design tell you how to make it so with a new .design domain
Top Level Design is part of a digital creative revolution, and here at our coworking office in Portland, Oregon we work alongside one of the country’s most noted creative classes. We’re surrounded by elite craft brewers and trendy coffee roasters, and it’s not uncommon for anyone in this city to make a living as an artisan or small business owner.
Top Level Design is the registry behind the new .design top-level domain (TLD). So now, instead of having a .com or .net web address, .design allows you to choose a unique, meaningful domain name that conveys exactly what you want it to, with nothing extraneous. This results in clarity and simplicity which, in turn, means a more put-together, professional appearance.
We recently paid a visit to a .design user just north of us, in Seattle, WA. Andrew Means, is a perfect example of the positive effect this simple change can have on your brand.
Andrew is the proud owner of Transom Design in Seattle, WA. For years he had the unfortunate experience of struggling with sub-par domain names, like transomco.com. This constantly required him to correct potential clients and explain the web address, which makes for an awkward introduction at a moment where we’d all like to appear as confident, credible and professional as possible!
When he heard about the upcoming launch of the .design extension in early 2015, Andrew was so relieved, he even pre-registered the name he wanted to prevent someone else from grabbing it first. In May, transom.design was finally his, and the rest is history.
As Andrew says, the name is simply, “Who we are and what we do. It doesn’t get any better than that.”