Step 1: Variations on a theme
Fire up Keynote and, from the Theme Chooser, select the Gradient theme. It’s a stock option and the theme of choice for Apple’s own presentations.
Step 2: Just my type
Font choice is important and choosing something simple and legible is key. Apple use Myriad Pro, but it’s not available by default on the Mac. Instead, try using Helvetica Neue, the font Apple uses for iOS 7, in Regular and Light.
Step 3: KISS
KISS stands for ‘keep it simple, stupid’ – a phrase that sums up Apple’s approach to keynotes. Keep your slides down to a few words and maybe an image.
Step 4: Add effects
To add an effect to any slide, click on it once, bring up the Inspector window then click on the Build tab. Here you’ll be able to choose an effect.
Step 5: Moving on up
In this situation, we want the iPhone 5 title to move upwards on click. To do this, select the Move effect then drag the red movement path upwards.
Step 6: All at once
At the same time the title is moving up, we want the description to fade in. Set the description’s effect, find it in Build Order and select Automatically with Build 1.
Step 7: The big reveal
When Apple reveals huge figures or facts, it does it with a striking effect. Fortunately, it’s a stock option named Anvil, so use this for anything exciting.
Step 8: Let the dust settle
As the dust settles on the Anvil effect, we want to fade in some text underneath. Repeat the process in step 6 and then adjust the Delay setting to perfect things.
Step 9: Dropping off
Another effect that’s often used by Apple is Fall Apart. This drops each character in the text off the bottom of the slide – it’s a great way to show price reductions.
(Click on the image below and zoom in to view the annotations)