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Jony Ive design overhauls means iOS 7 will cut things close

Jony Ive's flat new design for iOS 7 means Apple may be cutting things close when it comes to demoing the new operating system at WWDC next month

Photo courtesy of Marcus Dawes (

With rumours growing about Jony Ive’s influence on the upcoming iOS 7 update, Bloomberg has published a report suggesting that the big changes that Ive is trying to implement are taking more time than expected. The report notes that Ive’s effort to completely redesign iOS to give it a simple, flat layout have forced Apple to push back internal deadlines for new features. The public launch of the software is still on schedule, but with projects still in progress it will be a race to see whether or not the features can be added in time for the unveiling of the new operating system at WWDC next month:

“Ive is also methodically reviewing new designs, seeking to avoid a repeat of last year’s release of map tools that were widely panned, and he’s encouraging collaboration between the software and hardware divisions, which operated in silos under co-founder Steve Jobs, people said.

“The introduction of new features, along with an emphasis on cooperation and deliberation, comes at a cost for Cupertino, California-based Apple. Engineers are racing to finish iOS 7, the next version of the mobile software, in time for a June preview at Apple’s annual Worldwide Developers Conference.”

The report goes on to repeat previous rumours of people being pulled off OS X projects in order to get iOS 7 finished on time, as well as suggestions that Ive is bringing together the hardware and software teams regularly. Previously the two teams would be separated, and neither would know what the other was working on – Ive’s approach is different, and may result in some completely new ideas for both teams.

We’ll find out more about what Ive has been doing with iOS 7 when WWDC kicks off on June 10th. We’ll be covering the event live, so check back here for all the latest.