After much speculation Apple has revealed its music streaming service to the world at its developer conference in San Francisco. iTunes Radio (which we had believed would be called iRadio) will be built into the Music app with iOS 7 and be available on Mac. It will be free with ads for all to use or without ads for iTunes Match subscribers, which is excellent value when compared to the likes of Spotify, Pandora and Rdio. iTunes Match is only £21.99/$24.99 a year at the moment.
iTunes Radio is coming to US first and other countries to follow although no firm date has been given.