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iPad mini shipments cut to prepare for Retina model?

Recent reports from supply chain sources suggest the iPad mini's production is slowing in preparation for the Retina iPad mini later this year

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According to DigiTimes‘ industry sources, Apple is set to cut its shipments of the iPad mini in the second quarter of this year in preparation for the mini’s successor, which is expected to make its Retina-inspired debut in the third quarter of the year. The cut is expected to be as high as 20% in April, and to continue for the following months to bring the total shipments to as low as 10 million by the end of the quarter. The information is said to come from multiple sources who provide components to Apple.

DigiTimes said:

“Apple’s cut comes as it is adjusting its reserves for the next-generation iPad mini, which is likely to be released in the third quarter, added the sources. However, the sources also noted that Apple’s cut is because of increased competition from various 7-inch Android tablets.

Apple recently adjusted shipment estimates for its iPad and iPad mini products in 2013 to 33 million and 55 million, respectively, said the sources.”

It’s worth noting that during Apple’s Q1 earnings call, CEO Tim Cook warned against reading too much into supply chain reports, as the company has multiple sources for all their components. Still, with the Retina iPad mini expected in October, it makes sense for Apple to be moving its production to cover both devices.

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