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iPad market share drops to 40%, but Apple remains top vendor

IDC's latest study shows the iPad's tablet market share dropped to 40% during Q1 2013, with Android taking the top spot. Apple still remains top vendor, though

Nexus 7 vs iPad mini - Featured

IDC - Market share 2013 - Main

According to the latest study from the IDC, Apple’s hold of the worldwide tablet market share dropped to 40%, leaving Android to take the top spot.

iOS’s worldwide tablet market share now sits at 39.6% for Q1 2013, down from 58.1% during the same quarter in 2012. In comparison, Android jumped from 39.4% in Q1 2012 to 56.5% in Q1 2013. At the bottom of the table, Microsoft took home a measly 1.8% for Q1 2013 for Windows 8 and Windows 8 RT combined.

Despite the decrease in market share, Apple remained the top vendor in the worldwide tablet market with 19.5m shipments during Q1 2013, almost double that of Samsung who shipped 8.8 million devices.

It’s important to note that, despite the apparent drop in market share Apple is experiencing, it’s not necessarily indicative of a waining of interest in the iPad or iPad mini. Android’s open platform enjoys usage from a number of hardware manufacturers including Samsung, ASUS and Amazon, meaning more tablets are created running the Google-owned OS, including the Mountain View company’s own Nexus 7 and Nexus 10 devices.