Not everyone can make it to the world’s biggest tech show – but luckily for you, our friend Waiman Lam, VP of global marketing for ZTE Mobile Devices, was on hand to get a look behind the scenes. Over his series of exclusive guest blogs, he shares the four things he saw at CES that are guaranteed to pique the interest of Android fans. Over to him!
Wearables still in limbo despite new players?
Smartwatches haven’t caught on as quickly as many might have expected, but that didn’t stop new players getting in on the act. Fitbit, previously a fitness tracking specialist, launched its first fully-fledged smartwatch, while Casio was perhaps the most interesting new entrant in the smartwatch race. Its Android Wear device ignored the slim design aesthetic of most competing products in favour of a more rugged “built for the outdoors” form factor. The most innovative wearables still address incredibly niche use cases for a small audience of hyper-early adopters. If the category is to make its mark in 2016, it will be products that sit on the wrist – still by far the most relevant place for a wearable – that lead the way.