New research by leading online analysts, Lightspeed Research show that social apps such as Facebook and Twitter are used most frequently by smartphone owners. Almost three quarters of all smartphone users access their social media accounts on a daily basis, with another 19% doing it on a weekly basis. In contrast, results shown that tablet users are more likely to use their device for functional apps, such as business and banking apps.
Lightspeed’s research also showed that more than two thirds (69%) of smartphone or tablet owners who use paid-for apps have never paid more than £3 for a single app. The research does show however, that one in ten people have paid more than £5 for an app. Tablet owners spend more on apps than smartphone owners: 19% had spent a whopping £30 or more on them in the past six months alone. Just over one in four (42%) tablet owners had spent less than £10 in total buying apps over the past six months.
Managing director of Lightspeed Research, Ralph Risk says: “With the different content usage and take-up rates on smartphones compared to tablets, brands and marketers need to ensure that they are providing apps that meet the different needs of consumers when using those two devices, be that business, gaming or social.”