News

Apple’s new iWatch is now ‘beyond the experimentation phase’

Over 100 product designers are working on a wristwatch-like project according to reports from Bloomberg

iwatch
iWatch
Apple's iWatch could look a little different to these early prototypes

Rumour’s of Apple’s fabled iWatch are coming in thick and fast with Bloomberg now reporting that over 100 product designers are working on the product in Cupertino. The report, which cites two people familiar with the subject, suggests that this number of stuff means that the product is now “beyond the experimentation phase in its development”.

The rumoured smartwatch team is said to include managers and members of the marketing group as well as software and hardware engineers who previously worked on other iOS devices including the iPhone and iPad. They’re reported to be working on a, “wristwatch-like device that may perform some of the computing tasks now handled by the iPhone and iPad”.

Earlier in the week, we heard from both the New York Times and Wall Street Journal who told of a similar situation taking place at Apple’s Headquarters.

To add fuel to the fire, Pebble CEO Eric Migicovsky declined to comment when asked whether the smartwatch maker had been approached by Apple about a possible acquisition. He did, however, state that the smartwatch market was, “a pretty big opportunity.”

×