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Apple updates processors and drops prices for MacBooks

Apple has quietly updated its MacBook lines with Retina display and Air models getting spec bumps, price drops or both

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Apple has quietly announced that it’s making a number of its MacBooks more powerful and more affordable. The MacBook Pro with Retina Display line has seen the biggest changes, but there has also been a price drop for the high-end 13″ MacBook Air.

The full list of updates is listed below. As always, customers who have bought one of the updated Macs in the last 14 days will be able to exchange it for a new model, so if you have just dived in and bought a MacBook make sure you head back to the Apple Store before your 14-day period is up.

13-inch MacBook Air (256GB): Now £1,199/$1,399 (reduced from £1,249/$1,499)

13-inch MacBook Pro with Retina display (128GB): Now £1,249/$1,499 (was £1,449/$1,699)

13-inch MacBook Pro with Retina display (256GB): Now £1,449/$1,699 (was £1,699/$1,999), 2.6GHz processor (up from 2.5GHz)

15-inch MacBook Pro with Retina display (256GB): Now 2.4GHz quad-core i7 (up from 2.3GHz)

15-inch MacBook Pro with Retina display (512GB): Now 2.7GHz quad-core i7 (up from 2.6GHz)

It’s thought that the price drops have been made possible by the improvements in the production of new MacBooks.

The full press release from Apple is below:

Apple Updates Processors & Prices of MacBook Pro with Retina Display

CUPERTINO, California—February 13, 2013—Apple® is making the MacBook Pro® with Retina® display faster and more affordable with updated processors and lower starting prices. The 13-inch MacBook Pro with Retina display now starts at $1,499 for 128GB of flash, and $1,699 for a new 2.6 GHz processor and 256GB of flash. The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory. Apple today also announced that the 13-inch MacBook Air® with 256GB of flash has a new lower price of $1,399.

The MacBook Pro with Retina display features the world’s highest resolution notebook display. Whether you’re reading emails, writing text, editing home movies in HD or retouching professional photography, everything appears vibrant, detailed and sharp, delivering an unrivaled viewing experience. The MacBook Pro with Retina display features flash storage that is up to four times faster than traditional notebook hard drives, and delivers improved reliability, instant-on responsiveness and up to 30 days of standby time.

Pricing & Availability
The updated MacBook Pro with Retina display and MacBook Air models are available today through the Apple Online Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. Pricing details, technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-pro and www.apple.com/macbookair.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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