Apple has passed Coca-Cola after its 13-year reign as the world’s most valuable global brand, according to the New York Times.
Citing Interbrand’s annual Best Global Brands report, the NYTimes reports that Apple has risen from eighth place in 2011 and second place last year to become the world’s most valuable global brand.
Interbrand values Apple’s brand at $98.3 billion, up 28% from the previous year’s report, with Interbrand stating:
Every so often, a company changes our lives, not just with its products, but also with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new #1—Apple.
Elsewhere in the report, Samsung entered the top ten, taking eighth place with a valuation of $39.6 billion. Microsoft retained its position in fifth place with a valuation of $59.5 billion and Google came closest to Apple in second place, with a valuation of $93.2 billion.