Apple has posted the first iPhone 5s TV advert – Metal Mastered – to its YouTube channel.
The advert depicts a gold iPhone 5s being slowly formed from liquid metal, soundtracked by Goldfrapp’s Ooh La La.
Metal Mastered plays out much in the same way as Apple’s iPhone 5c adverts posted earlier last month, with the device forming its raw materials.
Close-up shots of the iPhone’s Touch ID sensor in action are shown, as well as the device’s new two-tone, dual-LED flash on the rear camera.
It clocks in at 31 seconds, is devoid of any narration and features a small amount of text towards the end.
You can view the advert in its entirety below: