Apple officially unveils iPhone 7 & iPhone 7 Plus

iPhone 7 and 7 Plus includes breakthrough new camera systems, the best battery life ever in an iPhone and water and dust resistance


Apple has unveiled the new iPhone 7 and iPhone 7 Plus, which it describes as “the best, most advanced iPhone ever”, at its latest Special Event in California.

The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever on an iPhone, immersive stereo speakers, wide colour system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16, with pre-orders from this Friday (September 9).

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

New advanced camera systems
The new 12-megapixel camera includes optical image stabilisation on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide colour capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos. There is also a new 7-megapixel FaceTime HD camera with wide colour capture, advanced pixel technology and auto image stabilisation for even better selfies.

Better performance & battery life
The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.


Amazing new stereo speakers & headphone adapter
New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.

Waterproof design, new Retina display, new black colour finishes
The iPhone 7 and iPhone 7 Plus come in a gorgeous design in silver, gold and rose gold finishes and introduce two all-new black finishes, a beautiful black finish that has an anodised matte appearance, and an innovative jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through an innovative nine-step process of anodisation and polish for a uniform, glossy finish. An entirely reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.

Brand new Retina display
The new iPhone features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide colour gamut for cinema-standard colours, greater colour saturation and the best colour management in the smartphone industry. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine, provides more precise and customisable tactile feedback.

Pricing & availability
• iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at £599, and the new jet black finish will be offered exclusively on the 128GB and 256GB models.