According to the Wall Street Journal, Apple have begun testing designs for a large-screen, high-resolution TV with some of its Asian component suppliers. The report cites two sources in Apple’s official supply chain, who declined to be named. The sources said that Hon Hai Precision Industry Co. (better known as Foxconn) are working alongside Japanese LCD panel manufacturer sharp on the design.
Despite the news, it seems we’re still some way off of a finsihed telvision set, with one source saying: “It isn’t a formal project yet. It is still in the early stage of testing.” The Wall Street Journal suggests that this is progress, though, citing Apple’s usual protocol of prototyping internally before working with outside suppliers.
The Wall Street Journal’s report comes as a Morgan Stanley-backed survey revealed that 43% of US Households said they were “extremely” or “somewhat” interested in buying an Apple-branded TV set. Respondents also indicated they were willing to pay up to 20% more for an Apple-made television than they would for other brands.