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Apple debuts new movie-themed iPad advert during the Oscars

Apple's new 30-second 'Lights, camera, action' ad debuted during the Oscars last night

Apple’s latest iPad advert was debuted during the Oscars last night. The ad follows on from the Alive and Together ads we reported last week, instead choosing to base itself around the words: lights, camera and action. As ever, the ad clocks in at 30 seconds and features both the iPad and iPad mini being used to edit and watch films.

The movie-themed advert is now up on Apple’s YouTube channel, along with the rest of its recent TV spots. Check it out below:

What do you think of the advert? Have Apple regained its footing following the lacklustre Genius ads that appeared (and then disappeared) last year?