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App-y christmas for Three

In a nod to the nation’s self-indulgent tendencies, last Monday Three launched CalendarMe, an app which allows people to create a 2015 calendar featuring none other than themselves.

Feb Calendar Me

Since its launch more than 10,000 people completing their own calendars at www.three.co.uk/CalendarMe every single day, averaging at 417 an hour and 7 every minute.

People can star in a variety of crazy scenarios and view all their creations online.

Lianne Norry, Director of Brand and Marketing Comms from Three, added: “The CalendarMe app follows hot on the heels of our hugely popular Sing It Kitty app, which launched earlier this year, proving the power of silly shareable content. CalendarMe is all about people having fun and getting into the Christmas spirit, whilst tapping into the current trend for people buying themselves, as well as their loved ones, gifts for Christmas. Not only did our own sales data show a clear trend for self-gifting, with people buying phones and tablets as a treat in December, but our research clearly showed that this is the case across the high street.”

After putting your calendar together, users can then share it among friends and family through a variety of social media platforms.

Share your calendar on Twitter using #CalendarMe.

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