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News

Android retains number one position, with more than 50% market share

Android market share now stands at 50.1% and Samsung and HTC hold 86% of the Android phone market between them.

Android has retained its position as the leading mobile OS, growing its market share to 50.1%, according to new research from Kantar Worldpanel.

The company’s figures show that HTC and Samsung are dominating Android handset market sales, holding 86% share between them, and that the HTC One X has already moved into the top 10 of best-selling phones in the UK over the last twelve weeks. The impending launch of the Samsung Galaxy S III is expected to continue Android’s surge over the summer.

The success of HTC and Samsung comes at the expense of other manufacturers, however. Sony’s share of the market stands at 10.4%, despite the release of the generally well-received Xperia S. LG holds less than 1%.

In both cases the challenge is for manufacturers to convince their featurephone users to upgrade to smartphones, something only 11% of Sony users and 4% of LG users have done.

Dominic Sunnebo, global consumer insight director at Kantar Worldpanel, explains: “With smartphone penetration in the UK at 53.1%, the pool of featurephone users left to trade up is beginning to diminish. This means that smartphone manufacturers need to step up their game and find ways of stealing consumers from their competitors – something that usually proves harder than convincing existing customers to trade up from featurephone to smartphone.”

Android is taking an increasingly strong hold on the market across Europe. In Spain it holds a 72.3% market share, with year-on-year growth of 39.5%, while growth hit 29.3% and 27.2% in Italy and Germany respectively.

Which is better – HTC One X or Samsung Galaxy S III? Read our hands-on report.

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