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5 tools to create video users want to watch

Make your video better and engage your users with this collection of essential tools and resources

YouTube Creator Academy

Fast-loading videos are just one part of the equation: if the videos don’t appeal to the user demographic, the application will not be popular. YouTube is among the most competitive markets for mobile video, which is why the hints given to YouTubers also apply to normal videos.
Google’s Creator Academy provides a large selection of hints ranging from production to content design: in addition to videos, the search engine also provides checklists and similar bits of advice. Obeying the regulations provided there is likely to make your clients more happy, thereby leading to better customer retention.

DaVinci Resolve

When it comes to video editing, most video experts simply deploy Adobe Premiere Pro. If you ever feel like swimming against the stream, why not take a stab at DaVinci Resolve?
Originally designed as a colour-correction utility, the product has been expanded into a full-blown editing program. If your camcorder is able to create videos in a format which DaVinci can use (along with the sound files), the product has the potential to save you quite a bit of money. It can, furthermore, be paired up with various dedicated input systems which accelerate the cutting of videos.


Designing a good-looking video player that is also responsive becomes quite a hassle. Fortunately, a ready-made framework is available to handle the tedious maintenance tasks.
Getting started with Video.js can be daunting but simple: if you want to kick off with minimal effort, using one of the CDN-hosted versions is a fast and efficient way. In the next step, developers usually deploy a custom skin based on the default stored in CodePen at – additional information on these topics can be found in the documentation. Another interesting aspect involves the adding of plugins which handle features like playlists, advertising and analytics.


In traditional websites, the surrounding content controls the multimedia elements. This Mozilla-sponsored framework turns this concept around: it allows the video or audio to take centre stage, controlling other page elements.
One funny example would be the popping up of a message during a specific part of the video – this is accomplished like this:

var pop = Popcorn("#ourvideo");
start: 2,
end: 6,
text: "Pop!",
target: "footnotediv"

Even though much of this can also be coded by hand, deploying Popcorn.js takes care of many of the problems usually encountered in the design process of event systems.


Having great, bright light makes or breaks a videographer’s life. When filming in a lab or an office, changing the lighting is not particularly difficult – thanks to the availability of imported products, a decent pair of four-bulb softboxes can (and should be) had for about £100.
Take note that softboxes come with a specified light brightness: if desk, spot and other lights have a different light temperature, you are well advised to turn them off in order to avoid getting any colour distortions in your video. Furthermore, keep in mind that softboxes can and do emit quite a bit of heat.